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StrategyDevRelOpinion

Building in Public vs. Posting in Public

There's a difference between building in public and posting in public.

Building in public: Sharing your work as you do it. Streams of consciousness. Raw screenshots. Unfiltered progress updates.

Posting in public: Curating what you share. Polished narratives. Strategic positioning. Professional storytelling.

Both are valuable. But most developers do the first and skip the second. They build in public (GitHub) but post in silence (zero social presence).

Mirror fixes that. We help you translate your "building" into "posting"—without the manual work of writing LinkedIn posts every day.

The goal isn't to stop building in public. It's to also post in public. Because that's how opportunities find you.